Estel shares the personal story behind Idyllic’s 2026 Excellence Award in Scalp & Hair Wellness Innovation, and what building the business alongside teaching has meant to her.

We joined Claire Powell and an inspiring community of women at Women Who Can for a day of encouragement, valuable insights and meaningful connections.

Idyllic featured in the exhibitor line-up for SheChain Live in Blackpool on 1 October 2026. Estel shares the personal story behind the brand and welcomes conversations with retailers, stockists and collaborators.

What place does a hair oil have when you are concerned about changes during GLP-1 use? Estel explains the cosmetic role of Idyllic Hair Nourishment Oil.

When your hair starts feeling unfamiliar, it is easy to question your whole routine. Estel shares a practical starting point for everyday care during GLP-1 use.

You do not need a bathroom shelf full of products you cannot explain. These are the questions I would want answered before adding something new.

Idyllic Hair Nourishment Oil has been featured in the March 2026 edition of Vanity Fair, recognising the brand’s natural botanical hair care formula.

Idyllic Hair Nourishment Oil has been recognised with a Vegan Beauty Award, celebrating our commitment to natural, cruelty-free hair care and botanical ingredients.

Michelle Keegan has recently added Idyllic Hair Nourishment Oil to her routine. Discover how our natural hair oil helps nourish the scalp and support healthy, radiant hair.

Idyllic Hair has been named Runner-Up for Best Holistic Wellness Product of the Year at the UK Beauty Awards 2025. Discover the story behind our award-recognised hair oil and the philosophy of holistic haircare that inspires everything we create.

Our Idyllic Hair stand at Touchwood Shopping Centre was a special milestone. Meeting customers in person, sharing our products, and celebrating natural haircare made it an unforgettable experience